Lebara Nigeria Debuts in Telecom Sector with 0724 Number Series, Pioneering Transparent Voice Bundles
TEC News! Lagos, Nigeria – June 25, 2025.
A new player has entered Nigeria’s competitive telecommunications sector as Lebara Nigeria formally rolled out its dedicated 0724 number series, signaling the company’s official launch in the country.
The announcement, made on Tuesday, marks a strategic milestone for the brand, which brings with it a reputation for innovative and user-friendly telecom services across several international markets.
Confirming its readiness for operations, Lebara Nigeria revealed that it has secured full interconnectivity with major mobile network operators in Nigeria. This, according to the company, ensures subscribers can enjoy seamless connectivity from the onset.
Akin Adesokan, Chief Operating Officer of Lebara Nigeria, described the rollout as a reflection of the company’s mission to provide accessible, reliable, and high-quality telecom services to Nigerian users.
“Our readiness with the 0724 series and full interconnect setup underscores our unwavering commitment to seamless integration, customer freedom, and market inclusivity,” Adesokan stated.
Lebara Nigeria operates with a Tier 5 Mobile Virtual Network Operator (MVNO) licence—the highest classification under Nigeria’s telecom regulatory structure. The company emphasized that it is entering the Nigerian market equipped with robust infrastructure, regulatory compliance, and operational capabilities to serve subscribers nationwide.
The company’s entry aligns with its global vision of enhancing digital access and delivering consumer-friendly innovations in telecom services.
One of the standout features of Lebara’s approach is its unconventional pricing model. Instead of relying on traditional prepaid airtime that often leads to vague deductions, Lebara offers clear-cut voice and data bundles based on actual usage.
“You buy minutes, not airtime. If your call ends in 30 seconds, you still have 99 minutes and 30 seconds left. That’s the kind of clarity and control we are bringing to Nigerian telecoms,” explained Samuel Alabi, Head of Corporate Communications.
This minutes-based billing system aims to solve a common frustration among Nigerian users, where airtime credits deplete mysteriously. By offering predictable and transparent billing, Lebara seeks to empower users with greater financial control and service clarity.
Nigeria remains Africa’s largest telecoms market, with over 220 million active mobile lines. The Nigerian Communications Commission (NCC) recently licensed 41 MVNOs, including Lebara, as part of a policy shift aimed at deepening market competition and improving service delivery.
Lebara’s lean, digitally native operational model allows it to leverage existing network infrastructure, reducing capital intensity and enabling faster, customer-centric service deployment.
Industry analysts see Lebara’s launch as more than just a market entry—it represents a strategic challenge to the status quo, potentially ushering in a new era where Nigerian telecom consumers can finally enjoy both clarity and value.
“With strategic execution and continued regulatory support, this could mark the beginning of a new chapter: one where Nigerians no longer need to ask, ‘Can you hear me now?’ but instead say, ‘Yes—and I know exactly what it cost,’” one observer noted.